How to Tell Interesting Stories About Ordinary Things.
Ever walked by something a million times and then noticed something different about it?
Ever learned something new about someone you’ve known for a long time?
It’s proof that there’s always another angle, another way to look at our surroundings, more character to behold, more features to appreciate.
Those details (and the ability to perceive them) point to evidence of the story, making it even more interesting.
Because it’s those little details that tell our stories.
Stories that build trust, capture interest, change minds, raise funds, solidify deals, and make sales.
As a storyteller and marketer, I help you tell your stories and then spread them across your platforms -optimizing them for the way your customers will read and watch them.
Because generic content creation isn’t enough.
Now more than ever, people don’t want to be told what excellence is - they want to see what it actually looks like.
Why tell people to trust you when you can show them real-life customers using your products and services?
Stories are in the eye of the beholder.
You just have to know how to find them.
This is my storytelling framework that I use to gather stories from my clients - sometimes before they know the story actually exists.
Find the moment.
It can feel overwhelming to look for an entire story that tells a beginning, middle, and end. So start with just a moment.
Name a moment you
Had a strong feeling about something.
Made a decision.
Had a pivotal conversation
Noticed something different.
Find the universalisms.
People connect to experiences they can relate to. What are you doing, thinking, dreaming, eating, seeing, or listening to in the moment you described?
(this may not seem like it has much to do with your story - but it can help it be more memorable to your listener)
Find the specifics by tapping into your senses
(and slow them down)
It can take a dozen pages of a book to illustrate a 30-second movie scene. So, relive the moment and imagine it’s happening in slow motion. What specifics can you articulate?
The sound of the furniture you’re sitting on?
The temperature of your coffee?
The feel of your clothes against your skin?
Find the emotion.
What are you feeling in the moment? Most people feel a combination of emotions at the same time. So list up to five emotions that you feel in the moment and where you think they came from.
(Think about the Pixar Inside Out characters to help you get started)
Use these components to build upon a single story or start with one that works and then build upon that. Not every story is going to resonate with everyone. But storytelling is a muscle you build over time.
Want me to help you find stories and tell them for you? I help my clients tell their stories to make sales via email marketing, social media, and video production.
Let’s work together adn see what stories we can tell about your business!
