Why You Shouldn’t Spotlight Your Success to Persuade Your Audience.
This is going to go against what 87% of the internet is telling you to do.
But hear me out.
FYI - this blog post is one of 5 storytelling mistakes I see business owners making and how you can do things differently.)
You’re going to read some stuff that might look like I’m…
👉Contradicting myself - (you’ve got to read all the emails to prove that one.)
👉Disagreeing with the internet experts - (Spoiler alert: I do.)
But I promise, I’ll make them worth your time so you can make your stories more effective for your marketing.
Because the stuff I’m going to share with you is what I’ve learned after writing for countless businesses and studying open and click rates like my job depends on it.. Because it does.
Here’s the first one:
Mistake #1: Spotlighting Your Success (more than your clients’)
This is one that I see ALL the time.
Cue…
“How I made 10K months selling my online course”
“The exact workout plan that helped me lose 50 lbs”
“My 4-step process for saving THOUSANDS of dollars”
Pause for a heavy 🙄 eye-roll moment.
And now, let’s all give ourselves some grace if we’ve used headlines like this ( yes, I’m guilty too 🖐️)
In fact this 👇 was my first podcast episode when I launched my teacher productivity business back in 2021.
Here’s the thing though.
It’s a good strategy.
And it works wonders for capturing attention and maybe making a sale or too.
But it doesn’t retain clients. And doesn’t keep people coming back for more.
If we only talk about our success and the reality we’ve created for ourselves, we run the risk of becoming unrelatable to our audiences.
Because we, as consumers, can read between the lines.
We are also pretty devoted to our negativity bias and can pick apart why something won’t work for us.
So when you can boast about the success of others especially if you had something to do with it - it builds a layer of trust that you can’t pull off all by yourself.
And when you have more than one person using the same method, tool, product, you’ve started to build a community… the biggest and best form of social proof you can nurture.
