Strobel Education
strobeleducation.com
The Project:
As a nationally recognized keynote speaker and top education consultant, Kim wanted website copy that spoke to multiple audiences while harnessing messaging that was cohesive and reflective of her brand personality.
We looked at voice of customer research as well as SEO data to understand the language each of her audience profiles used to describe their needs. We merged academic language with Kim’s real-talk, no fluff brand voice to differentiate her from competitors and connect with teachers and educational leaders.
In Kim’s words…
Grace does the heavy lifting and nails your vision for your offers and how you want to serve.
“I started working with Grace because I needed support writing copy for my sales pages and emails. I felt like Grace was so easy to work with and I really appreciated the research she did to support the copy she wrote for me. Many times when I've hired copywriters, I feel like I have to do so much of the leg work, but with Grace, she does the heavy lifting, which makes my life so much easier. She nails your vision for your offers and how you want to serve and I feel like she really matched my personality and voice with my business model and offerings. I know it can feel like quite a financial investment, but Grace has proven she is worth it.”
- Kim Strobel - Keynote Speaker, Education Consultant, Happiness Coach
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