Episode 29: Blog, Podcast, or YouTube Channel?
How to Choose a Content Marketing Platform
Do you need a blog, a podcast or a YouTube channel to have a successful online business? And if so, which one should you pick, and how will you know if it will yield the greatest return of investment for your time and money?
In today’s episode we’re diving into content marketing and talking about how a blog, podcast or youtube channel can help you build your brand, nurture your leads, and increase sales.
Episode Highlights:
What is content marketing?
Examples of content marketing
Why you need a Blog, Podcast, or YouTube Channel as a part of your marketing strategy.
3 factors to consider when choosing between a blog, podcast or YouTube channel
Links Mentioned in this Episode:
Podcast Episode #25: How to Conduct Market Research
Action Steps:
If you’re still trying to decide what platform to use and you’re trying to decide between a podcast, a blog, or a YouTube channel, ask yourself the following questions:
Where is my audience?
What are my skills?
What are my resources?
The answer might stick out to you after you answer those questions.
If you already have a podcast or blog or YouTube channel and you’re wanting to expand to another platform - definitely consider the questions above, but I also want you to consider what platform would be the easiest to transfer or repurpose your already published content.
For example, if you already have a YouTube channel, it might be relatively simple for you to create a podcast with that content. If you have a podcast, it might be relatively simple to hire someone to transcribe your podcast episodes and publish them as a blog posts.
There are so many benefits to leveraging content marketing but there are also it’s challenges.
If you have a podcast, a YouTube channel, or a blog, I want to know, what is something that you struggle with when it comes to creating content?
I want this podcast to be a resource for you, and I want to provide solutions for you. So reach out and let me know.
You can message me on instagram @gracemariegriffith or you can always send me an email hello@gracemariegriffith.com
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Take the Quiz - Find your Ideal Type of Marketing System
If you’re wondering what a marketing system could look like for you, I made a quiz to help you make decisions about marketing for your teacher business. Marketing is how to get the word out about what you have to sell, and that process looks different for everyone. So if you’re not sure what platforms you should be using or how much marketing you should be doing, head over to gracemariegriffith.com/marketingquiz and answer ten questions about your business.
