Episode 30: How to Design a Customer Journey
Can you remember how you first discovered one of your favorite products? What did you immediately like about them? What about that person or that brand made you feel seen and understood.
How you discover, connect, and trust brands is a part of your customer journey with that particular business.
And guess what? That’s exactly what happens as customers come in contact with your brand.
Today, I’m going to share with you how you can design your customer journey so that you can build an experience for your customers and clients that helps them become fans of your brand.
Episode Highlights:
What is a customer journey?
Stage 1: How potential customers and clients discover your brand
Stage 2: How your audience connects with you after discovery
Stage 3: Building trust with your audience and why that’s important for them to convert to buyers.
Action Steps:
Clarify your customer journey.
How do you customers discover you?
How do they connect with you?
How do they build trust in your expertise?
Are you familiar with the idea of creating a customer journey but you're not sure where to start? This month, I'm offering a limited number of free mini strategy calls to help you design your customer journey.
If you've never had a strategy call, here's what they look like with me:
Schedule a zoom call for 20 minutes.
During our call, we'll chat about your business for a few minutes so that I can get to know you and your mission a little bit better.
Next, I'll step you through my customer journey framework to help you clarify how your audience discovers you, connects with you, and trusts you.
You'll walk away with:
➡️ A pdf we've completed together showing how your customers experience your brand and
➡️ Customized strategies you can use to drive more traffic to your website and online store.
FYI - This isn't the type of thing where you'll hear a pitch at the end. Just an opportunity to connect with someone who's head is in the teacher marketing world and make a business friend at the same time!
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Take the Quiz - Find your Ideal Type of Marketing System
If you’re wondering what a marketing system could look like for you, I made a quiz to help you make decisions about marketing for your teacher business. Marketing is how to get the word out about what you have to sell, and that process looks different for everyone. So if you’re not sure what platforms you should be using or how much marketing you should be doing, head over to gracemariegriffith.com/marketingquiz and answer ten questions about your business.
