Episode #25: How to Conduct Market Research for Your Teacher Business
Have you ever had an amazing idea, maybe for a digital resource, a service or even an entire business and put in the work to make that idea come to life only to discover that when it was time to sell, nobody was ready to buy it?
If so, it was probably because you missed a really important step of the product creation process. One that can actually make or break your business success overall.
In this episode we’re going to talk about all things market research, what it is, how to utilize it, and ways to gather market research so that when it’s time for you to sell your products and services, you know what your people want and that they are ready to buy what you have to sell.
Episode Highlights:
What is market research? What it’s used for and how it supports your business decisions.
How to conduct market research by asking your audience
How to conduct market research by studying your competition and industry leaders
How to conduct market research by studying your analytics
How to conduct market research by using market research tools
How to conduct market research by focusing on empathy
Action Steps:
Choose just one way to conduct market research before you create your next product or content piece, whether that’s a digital resource or a blog post, and use that information to inform what you create.
And then, send me a DM on instagram @gracemariegriffith and let me know which method you used. I’d love to hear how it went and what your results looked like.
Find your Ideal Type of Marketing System
If you’re wondering what a marketing system could look like for you, I made a quiz to help you make decisions about marketing for your teacher business. Marketing is how to get the word out about what you have to sell, and that process looks different for everyone. So if you’re not sure what platforms you should be using or how much marketing you should be doing, head over to gracemariegriffith.com/marketingquiz and answer ten questions about your business
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Links Mentioned in this Episode:
Follow me on Instagram @gracemariegriffith
Ubersuggest - a market research tool to find keywords for your niche
Answerthepublic.com - a market research tool to find common questions about your topic
Follow me on Instagram @gracemariegriffith
Download my brand new FREE resource for teacher entrepreneurs
Click here to download your time blocking resource to help you get started with using this time management tool today!
