Episode #26: How to Represent Your Brand with Graphic Design

Featuring Stacy Aguilar

 

Have you considered how you visually represent your business through graphics and photos? Graphic design is an essential part of how we communicate about our businesses to the world and the ways you visually convey that information is a strategy that goes hand in hand with your marketing.

Today on the podcast I’m interviewing Stacy Aguilar who is a brand and web designer. Stacy focuses on helping teacher CEOs, coaches & world changers make an amazing first impression online so they can expand their impact, and create the business they’ve been dreaming about!

In this episode she shares how to establish your brand as a business owner and how to convey your brand visually through graphic design. She gives so many practical tips and strategies to consider as you’re building graphics for your social media posts and product covers as well as how to create a graphic design system that supports your productivity.

Episode Highlights:

  • Stacy explains what branding is, why is it important, and the role that it plays in our businesses.

  • Stacy explains how graphic design expresses your brand and values

  • Stacy shares 3 graphic design principles to consider for positioning your images and text.

  • Stacy shares how to streamline your graphic design with systems.



Links Mentioned in this Episode:

Connect with Stacy on Instagram

Stacy’s website: www.stacyeaguilar.com

Download Stacy’s Seasonal Color Theory Workbook

Action Steps:

Take one of the principles that Stacy mentioned today and think about a way to implement that in the graphics that you create this week. Maybe that’s white space and thinking about how to spatially arrange your images and text in a more aesthetic way or maybe consider the hierarchy of your text and how you position it to gain attention of your readers. Maybe you choose to pay a little more attention to your color palette and add some more contrast to your images this week. 

If you learned something from this episode, I would love it if you could take a screenshot of the episode and share it on social media - don’t forget to tag me @gracemariegriffith and @stacyeaguilar so we can share it in our stories as well!

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Take the Quiz - Find your Ideal Type of Marketing System

If you’re wondering what a marketing system could look like for you, I made a quiz to help you make decisions about marketing for your teacher business. Marketing is how to get the word out about what you have to sell, and that process looks different for everyone. So if you’re not sure what platforms you should be using or how much marketing you should be doing, head over to gracemariegriffith.com/marketingquiz and answer ten questions about your business.

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Episode #27: How Your Thinking Patterns Affect Your Business

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Episode #25: How to Conduct Market Research for Your Teacher Business