Episode #23: How to Validate a Business Idea

If you have a business idea but haven’t put it into action yet, chances are, you are still not sure if it’s viable. You might be wondering...will people be interested? Is it going to be worth the time and effort I’m wanting to put into it? Do I have what it takes to make it worth my time and energy? If this is you, you’re not alone. It’s normal to have a sense of doubt when you’re considering stepping out to start a business. In this podcast episode, we’re talking about four things to think about when you’re starting a business and how to validate your idea before moving forward. 

Here are the highlights of this episode:

1. How to look at GAPS to identify needs - How to identify the problem that your business can solve.

2. How to identify a GROUP of people that your business will serve -  and how to create products that are specifically for them.

3. How to identify what kind of GUIDANCE your audience will need in order to realize that you have a solution for them - and how that will affect your business idea.

1. How to evaluate your business’ capacity for GROWTH in order to make decisions about how to spend your time, money and energy.

Action Steps:

1. Look at the gap or a need that is really obvious to you and find someone with a different perspective of that gap. Talk to them about it and be curious.

2. Have a conversation with someone in the group that you wish to serve and ask them about their struggles. 

3. Look at your approach. Have you been giving that group the guidance that they really need?

4. Last, look at yourself. Do your skills match the type of guidance that your audience needs?

Click here to schedule a discovery call with me! If you’d like support with building your online presence with consistency, schedule a discovery call with me and we can chat about if one of my coaching programs would be a good fit for you to help you in your business journey.

Click here to download your time blocking resource to help you get started with using this time management tool today!

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Links Mentioned in this Episode:

This is Marketing by Seth Godin

Episode #22 How to Position Yourself as a Leader Online

Breakthrough Advertising by Eugene Schwartz

Think Again by Adam Grant